For firms whose growth depends on closing more deals
The Sales and Service Assembly Line.
Pipeline operations, CRM orchestration, proposal generation, account expansion signals, renewal management. The line watches every open opportunity and surfaces the next move before your team has to think about it. Your reps stop building reports and start closing deals.
6 weeks
From kickoff to first line running in shadow mode
24/7
Pipeline monitored continuously, not just on Monday standups
3x
More qualified outreach per rep without burnout
$0
In additional sales ops headcount required
What gets handled
Six stations. One sales operation. Every opportunity accounted for.
Your reps already know how to sell. What they do not have time for is the orchestration: CRM hygiene, next-best-action thinking, proposal drafting, renewal calendars, account expansion mining. The Sales and Service Assembly Line owns the orchestration layer so your reps own the conversations.
01
LISTEN
Every prospect signal arrives. CRM updates, calls logged, email opens, page visits, intent data, support tickets, contract renewals coming up. The agent watches the full surface area, not just what your rep manually logs.
02
SCORE
Pipeline scoring, deal velocity, risk flagging. Which deals are heating up. Which deals have gone cold past the threshold. Which renewals need attention 90 days out. Which accounts show expansion signals nobody noticed.
03
ORCHESTRATE
Next-best-action surfacing, draft outreach, meeting prep. The agent tells each rep what to do today, drafts the outreach, prepares the meeting brief. The rep approves and ships. No more "what should I work on" at the start of the day.
04
EXECUTE
Sends approved sequences, schedules meetings, creates proposals. The line handles the execution layer: sequence sends, calendar scheduling, proposal drafting, contract drafting. The rep reviews and ships. Hours saved per rep per week.
05
EXPAND
Renewal forecasting, expansion signal detection, account growth. The agent looks ahead 12 months on every renewal. Flags expansion opportunities by usage pattern. Drafts the renewal conversation 60 days out. Account managers stop firefighting and start farming.
06
REPORT
Pipeline analytics, forecast accuracy, performance per rep. Every signal, action, and outcome logged to BigQuery. Daily pipeline brief. Weekly forecast vs actuals. Quarterly rep performance review with the data, not the war stories.
How we build it
Built on Google Cloud's production agent stack. Wired to your CRM.
The Sales and Service Assembly Line runs on the Gemini Enterprise Agent Platform, the same production platform Google offers to enterprise customers like Walmart and Mercedes-Benz, configured and operated for mid-market sales teams. Stateful, observable, governable.
Models
Gemini 3 Pro for deal-level reasoning and forecast. Gemini Flash for high-volume outreach drafting. Claude Sonnet via Model Garden for sensitive long-form (proposals, renewal conversations).
Framework
Agent Development Kit with multi-agent orchestration. Each rep gets their own agent identity. The line scales without re-engineering.
Runtime
Agent Runtime hosts the line in production. Long-running sessions per account, so the agent remembers the context across the entire sales cycle.
Memory Bank
Persistent memory per account: every prior conversation, prior objection, prior win or loss reason, prior champion. The agent walks into every meeting with full context.
A2A Protocol
A2A handoff from the Customer Experience line. Inbound qualified leads flow straight into the Sales and Service line without integration plumbing.
Governance
Agent Identity per rep. Agent Gateway enforces approval gates on contract terms, discount thresholds, and renewal commitments. Every action logged.
Model Armor
Outbound communications filtered for compliance violations, PII leaks, and tone problems before they ship. Your firm stays inside its sanctioned messaging.
Data
Every CRM event, conversation, decision, and outcome logged to BigQuery. Your CFO can query the actual pipeline data in plain English. No more "let me get back to you with that number."
Investment
Three tiers. Per active sales rep or per pipeline.
Pricing scales with the sales operation. Solo founders selling start at Listen. Established sales teams land at Full Line. Multi-rep firms with renewal motions need Premium.
Listen
Starter
$2,000
per month, recurring
+ $7,500 one-time setup, 4 weeks to live
- LISTEN + SCORE + REPORT stations
- Up to 3 sales reps
- Pipeline scoring + risk flagging
- Weekly pipeline brief
- Orchestration excluded
- Auto-execution excluded
Full Line
Most chosen
$4,500
per month, recurring
+ $15,000 one-time setup, 6 weeks to live
- All six stations live
- Up to 10 sales reps
- Next-best-action orchestration
- Proposal and outreach drafting
- Daily pipeline brief at 6 AM
- Full BigQuery attribution
- Quarterly business review
Premium
Multi-team
$9,500
per month, recurring
+ $30,000 one-time setup, 8 weeks to live
- Everything in Full Line
- Unlimited sales reps
- Renewal forecasting (12-month forward look)
- Account expansion mining
- Per-rep agent identity
- A2A handoff from Customer Experience line
- Custom CRM and CPQ integrations
Common questions
What VPs of sales and CROs actually ask.
If your question is not here, ask it on the walkthrough call.
How is this different from buying Salesforce Agentforce directly?
Salesforce Agentforce is one option for the customer-facing layer of an enterprise sales stack. Hendricks builds and operates the Sales and Service Assembly Line on Google Cloud's Gemini Enterprise Agent Platform, wired to whichever CRM your firm runs (Salesforce, HubSpot, Pipedrive, Clio, custom). The point is the productized deployment and ongoing operation, not the underlying CRM brand.
Will the agent write outreach that sounds like our voice?
Yes. We train on your firm's existing top-performing emails, demo recordings, win-loss notes, and brand voice. Shadow mode for the first 30 days lets your team approve every outbound before it ships. By day 30 the agent is consistently on-voice and you flip to auto-send for the patterns that pass review.
What about discount approvals, contract terms, and discount commitments? Can the agent do those?
Only within sanctioned thresholds. Agent Gateway enforces approval gates: anything outside the threshold routes to the right human (manager, VP, legal). The agent drafts, the human approves. Every threshold is configurable per firm.
Our reps will resist this. How do you handle change management?
The line is designed so reps spend more time selling and less time on CRM hygiene. Most reps find within 2 weeks that the agent removes the work they hated. We do offer a 2-hour rep onboarding workshop as part of the setup fee.
Can we cancel?
Month-to-month after the first 90 days. If you cancel, the line stops, you keep your CRM data, conversation transcripts, and architecture documentation. No exit fees.
Book a 20-minute walkthrough of the Sales and Service Assembly Line.
Live demo against your firm's actual pipeline data. We will show you exactly what the line would score, surface, and draft if you turned it on tomorrow. No deck, no pitch, no follow-up sequence.
Pick a time on Brandon Lincoln Hendricks's calendar