Search Intelligence Engineering for the AI Era.
We find where Google and AI search leave your business out, and fix the reasons why.
Your customers now ask Google and AI who to hire, and get a short list back. Hendricks measures whether you are on it, fixes what is keeping you off, and ties the work to your leads and revenue.
For businesses where one customer is worth a lot and search shapes who gets the call.
| Buyer question | Google AI Overviews | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|
| Who are the best providers? | Cited | Absent | Named | Absent |
| How do the options compare? | Absent | Absent | Cited | Named |
| What does it cost? | Absent | Named | Absent | Absent |
| What should I look for? | Absent | Absent | Absent | Absent |
| Who can I trust? | Named | Absent | Cited | Absent |
Named or cited in 7 of 20 sample answersIllustrative interface. Not a client result.
Measure demand. Understand AI visibility. Engineer selection. Prove business impact.Founded by Brandon Lincoln Hendricks, former Global Paid Search Director at Merkle and a member of the Ahrefs Customer Advisory Board.
What Hendricks Does
Three things, in this order.
01
Measure
We ask Google and the AI assistants the questions your customers ask, repeatedly, and record who gets named.
You see where you appear, where you are missing, and who is chosen instead.
02
Fix
We change what is keeping you out: your website, your content, the evidence and sources that back you up, and your paid and organic search.
You get a ranked list of changes, and Hendricks can build them.
03
Prove
We measure again and set the change beside your own leads, pipeline and revenue.
You know what the work produced, and what it did not.
Hendricks observes four systems: Google AI Overviews, ChatGPT, Perplexity, and Gemini. Hendricks does not measure, test, monitor, or report on Google AI Mode or Microsoft Copilot.
See the full methodMeasured, Not Assumed
Ask the same question twice and the answer changes.
One screenshot of one assistant is not a reading of your market. Hendricks measured why, and published the runs.
0.68
mean overlap in cited sources when the same questions were asked again seven hours later.
Answer stability across two runsResearch experiments, not client results. Each page carries its questions and limits.
Traditional search ran to a ranking. AI-mediated search runs to a shortlist.
The AI Selection Problem
You can rank first and still not make the list.
Search now reads the market for your customer, compares the options, and hands back a short list. A business with strong rankings, good reviews and active ads can still be left off it.
Brands are losing control over the path between being discovered and being chosen. Most never see where it happens.
Where It Starts
One fixed-scope engagement. Three to four weeks. A plan you can act on.
The Search Intelligence Diagnostic is the first step, and it stands on its own. It shows where your brand is left out, who is chosen instead, and what to change first.
- Length
- Approximately three to four weeks.
- Fee
- From $3,500, fixed before work starts. Credited in full against your first month if you continue within 30 days.
- Commitment
- None beyond it. Not an open-ended retainer.
Plate 03 / What you leave with
- Decision Brief
- Commercial Demand Model
- Selection Baseline
- Commercial Selection Gap
- Source and Evidence Graph
- 90-Day Demand-to-Selection Roadmap
Brandon Lincoln Hendricks is the founder of Hendricks and a Search Intelligence Engineer. Each stage has one question and one named output.
About Brandon Lincoln HendricksFit
Built for a few kinds of business. Not for everyone.
A good fit when you:
- Have valuable search-driven customer decisions
- Invest meaningfully in SEO, paid search, content, or AI visibility
- Need to understand why competitors are entering the shortlist
- Have enough authority to implement changes
Not a fit if you want:
- Guaranteed ChatGPT citations
- Hundreds of generic articles
- A one-week ranking fix
- A free custom strategy
Run an agency? Hendricks works behind your team, and you keep the client. Discuss an Agency Partnership
Straight Answers
What people ask before they start.
- Can you guarantee we get cited or recommended?
- No, and no one can. Hendricks commits to measuring where you stand and improving the conditions you control.
- Is this an SEO agency or a software tool?
- Neither. A tool counts mentions and an agency runs a channel. Hendricks finds why you are left out, what to change, and whether the change worked.
- We already have an agency or an in-house team.
- Keep them. The roadmap is written for the team you already have to carry out.
- How will we know it worked?
- The baseline is measured again after changes ship and set beside your own leads, pipeline and revenue.
Find the Gap
Find out where you stand.
Start with the free check. If it shows a gap worth closing, the Diagnostic explains it.
What happens next
- You run the free check. It takes about two minutes.
- Brandon reads your result himself and replies by email.
- If there is a gap worth closing, you get a fixed quote for a Diagnostic. You decide.