Former SolarWinds Global Search Lead Launches First Predictive AI Marketing Agency
Brandon Lincoln Hendricks, former Global Lead of Total Search at SolarWinds, today announced the launch of Hendricks.AI, pioneering a new category of marketing agency that uses predictive AI to forecast market demand before it materializes.
From Enterprise Leadership to AI Innovation
During his tenure at SolarWinds, Hendricks managed a $20M+ annual marketing budget and led the company's global search strategy. His experience managing large-scale marketing operations revealed a fundamental problem: even the most sophisticated marketing teams are essentially reactive, responding to demand after it appears.
"At SolarWinds, we had access to incredible amounts of data and sophisticated tools," Hendricks explains. "But we were still fundamentally playing catch-up with the market. I realized that the real opportunity wasn't in analyzing what happened, it was in predicting what would happen next."
Early Access to AI Revolution
As one of the early beta testers for OpenAI's GPT-3, ChatGPT, and GPT-4, Hendricks gained unique insights into the potential of AI for predictive analytics. This early access allowed him to experiment with AI applications that weren't yet available to the broader market.
"Being in those early beta programs showed me possibilities that most marketers hadn't even imagined yet," says Hendricks. "I saw how AI could identify patterns in data that humans would never spot, and I realized this could transform how we approach marketing."
The Birth of Predictive Marketing
Hendricks.AI represents a fundamental shift in marketing strategy. Instead of optimizing campaigns based on historical data, the agency's AI systems analyze millions of signals to predict where demand will emerge in the next 2-4 weeks.
The platform monitors:
- Search patterns and query evolution
- Social media conversations and sentiment shifts
- Economic indicators and market movements
- News cycles and emerging topics
- Competitive landscape changes
Proven Results
Early testing of the Hendricks.AI platform has shown remarkable results, with the system achieving 74% accuracy in predicting market demand shifts. Pilot clients have reported average ROI improvements of 312% compared to traditional marketing approaches.
A New Agency Model
Unlike traditional agencies that charge retainers regardless of results, Hendricks.AI operates on a performance model tied to the accuracy of its predictions and the results they generate.
"We're so confident in our predictions that we're willing to tie our compensation to them," Hendricks states. "If we predict a surge in demand for your product category and you capitalize on it, we both win. It's a completely aligned model."
Industry Implications
The launch of Hendricks.AI could signal a broader shift in the marketing industry. As AI capabilities continue to advance, the ability to predict rather than react may become a critical competitive advantage.
"Marketing has always been about being in the right place at the right time," Hendricks notes. "What's changing is that AI can now tell us where the right place will be before everyone else shows up."
For more information about Hendricks.AI, visit hendricks.ai.