Breaking news, research, and insights on predictive AI marketing and the future of demand intelligence.
The traditional B2B marketing funnel is obsolete. Modern buyers use 10+ channels with 6-10 stakeholders, spending 80% of their journey avoiding salespeople. Learn why the funnel failed and how predictive AI navigates the chaos.
Breaking analysis from Brandformance 2025: How Hendricks.AI's predictive capabilities enhance Google's new Meridian MMM framework to forecast incrementality before spending.
New predictive AI system analyzes 2.8 million daily signals to forecast market demand with unprecedented accuracy, delivering average ROI of 312% for enterprise clients.
Brandon Lincoln Hendricks, former Global Lead of Total Search at SolarWinds, announces the launch of Hendricks.AI, the first marketing agency that predicts demand before it happens.
New research reveals the majority of marketing teams are analyzing yesterday's data while tomorrow's opportunities pass by, resulting in an estimated $47 billion in missed revenue annually.
Hendricks.AI's predictive system identified early signals of a 68% surge in specific e-commerce categories, enabling clients to capture market share before competitors.
Analysis of how predictive AI transforms Performance Max campaigns from reactive optimization to proactive market capture, with case studies showing 287% ROI improvement.
Technical deep-dive into the engineering challenges of scaling AI from prototype to production, based on lessons learned building systems that process 2.8M signals daily.
New research reveals how AI hallucinations in marketing automation tools are costing enterprises billions in wasted ad spend and missed opportunities.
Exclusive insights from beta testing GPT-3, ChatGPT, and GPT-4, including architectural decisions that enabled 74% prediction accuracy.
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