Predictive Attribution & Modern Measurement

See Attribution Future,
Not Attribution History

While others measure what happened, we predict what will happen. Combine Google's modern measurement principles with AI that forecasts channel performance and incrementality 2-4 weeks in advance.

Traditional Attribution's Fatal Flaw

Even "Modern" Attribution

  • Tells you which channels worked yesterday
  • Measures incrementality after spending
  • Optimizes based on historical performance
  • Reacts to market changes

Predictive Attribution

  • Predicts which channels will work tomorrow
  • Forecasts incrementality before spending
  • Optimizes for future performance
  • Anticipates market changes

The Predictive Attribution Advantage

Demand Prediction

AI analyzes 2.8M daily signals to identify emerging demand patterns 2-4 weeks before they materialize in search and social data.

Channel Forecast

Predicts which channels will be most effective at capturing specific demand patterns based on historical incrementality data.

Incremental Impact

Forecasts the incremental lift each channel will deliver, allowing optimal budget allocation before spending.

Real Results: Predictive Attribution in Action

E-commerce Client Case Study

Our AI predicted a surge in sustainable home products demand 3 weeks before it appeared in search data. More importantly, we predicted which channels would capture it most effectively.

Google Shopping+41% incremental lift
YouTube+31% incremental lift
Meta+14% incremental lift
TikTok+12% incremental lift
287%

More Demand Captured

vs. competitors using traditional attribution

Works With Your Existing Stack

Measurement Platforms

  • Google Analytics 4 & Attribution
  • Google Ads Data-Driven Attribution
  • Meta Attribution & Conversions API
  • Third-party MMM platforms

What We Add

  • +2-4 week demand predictions
  • +Channel performance forecasts
  • +Incremental lift predictions
  • +Proactive optimization signals

Ready to Predict Your Attribution Future?

Stop reacting to yesterday's data. Start preparing for tomorrow's opportunities. Get your free Predictive Attribution Audit and see what you're missing.

Average client sees 312% ROI improvement in 90 days